WISCONSIN PROBLEM GAMBLING

Print, digital, and poster for the awareness of gambling addiction

Gambling addiction is a problem many people have, but like other addictions, is one not openly discussed.

We wanted our campaign for the Wisconsin Council on Problem Gambling to use a non-threatening approach in order to connect with addicts. Our goal was to deliver the helpful aspects of the organization and educate people on the solutions offered by WCOPG. Outrageous visuals coupled with humor is how we created attention and related to the target audience.