THE CHOCOLATE FACTORY
Integrated campaign of print ads, billboards and direct mail
The Chocolate Factory is an eight location chain of restaurants in southeastern Wisconsin that sells a simple menu of sub sandwiches, salads and ice cream. The challenge for Young Creative was creating advertising that would appeal to two different types of customers with a single message. Some people were hungry for a sub sandwich, and others wanted just an ice cream treat. Simple visuals combined with simple headlines made the ads do double duty.