Two divisions of Johnson Wax (Floor Safety and Food Safety) were challenged with declining sales to restaurants, supermarkets, and large retailers. Their past advertising simply wasn’t making an impact and they wanted some new energy.

“Slip and Fall” accidents cause lawsuits which are the last thing any public business wants to encounter. For the floor safety division, we developed an ad with big impact (alligator) and a big message (lurking dangers) The result was big success.

In the food safety arena, restaurants and food retailers are concerned with hygiene and food contamination issues. Young Creative took a contrary, yet humorous approach to the main message which really created a lot of attention for the ad. Of course the body copy explained how Johnson’s Wax products and value proposition solved the problem.