HOMETOWN BANK

Integrated Hometown neighbors campaign

Hometown Bank asked for a complete re-fresh of their brand. They wanted a message that emotionally connected with their customers and prospective customers. We developed the “neighbors” campaign which emphasized small town neighbors knowing, playing and working with other neighbors. The idea was to convey a close-knit family feel that communicated “neighbors helping neighbors”. Taking a personal approach to the sometimes dry business of banking, made Hometown Bank much more relatable.

Print and digital ads

Outdoor billboard

In-bank signage

Website homepage #1

Website homepage #2