CoCo Key was a national waterpark chain without a name or brand.

Our assignment was to develop a strong name and identity for the growing water park company. We selected “Key” to give it a Key West feel and CoCo is the mascot character we created to appeal to young children under the age of six. The CoCo character was featured throughout the parks as well as on virtually everything from coloring books to kids wear to stickers and even candy bars. A giant CoCo mascot in costume greeted people entering the parks setting the tone of a totally fun experience.

One water park soon grew into ten water parks nationally, over the eight years we worked with them prior to their acquisition.

Here are a handful of ads that made a big splash for the chain.