BringChange2Mind.org is a national coalition of people working to end the stigma and misunderstanding of mental illness. Among the many different mental disorders affecting people, Bi-Polar Disorder is one of the most prevalent. It’s a roller coaster life of ups and downs, so we chose that metaphor as the basis of this ad promoting their annual pledge drive.

Clever photoshop work allowed us to bring the roller coaster of Bi-Polar disorder to the forefront and create a lot of attention.