APPLETON PAPERS

Integrated campaign including direct mail, posters and trade show CD giveaway

When a company introduces a new product that is revolutionary and will redefine an industry, they have to make a splash to generate awareness and kick-start sales. Appleton Paper’s new thermal paper was a game-changer and we created a powerful poster and CD handout that became the talk of the trade show that year. clutter and that people would remember. Pushing design and messaging to the extreme is one of our specialties and as a result a lot of people took notice of Waddle Exteriors.