Heritage Plus is the direct mail division of Heritage Printing, a 50 year old printing company in Milwaukee, WI. The company created a five part webinar series with each episode focused on a different component for developing an integrated direct marketing campaign.

Young Creative developed a direct mail and integrated digital campaign to market webinar attendance. Online turnout was strong typically with 25+ attendees and numerous post-webinar playbacks. According to Heritage Plus, the success of the series hinged on the creative approach to attracting attendees. A healthy dose of imaginative messaging and outrageous imagery in each piece did the trick.